- DELICIOUS - if you are a fan you know this is Mark Wiens' all time favorite
- AUTHENTIC - A Northeastern Thai dish that exemplifies the hot, sour, pungent and sweet flavor balance classic of many Thai dishes.
- AROMATIC - A light but flavorful combination of savory ground protein paired with fresh herbs
- Gluten Free, Vegan, simple ingredients, high in healthy nutrients, plant compounds, healthy fats, and fiber