Sugar cravings are extremely common, especially among women.
In fact, up to 97% of women and 68% of men report experiencing some sort of food craving, including cravings for sugar (1).
Those experiencing a sugar craving feel a strong urge to eat something sweet and can find it difficult to control themselves around food.
When people decide to go on a diet, they automatically feel like they are depriving themselves and their bodies of the foods they want. And do you know what that makes them? Miserable.
This can lead to binge eating or over-consuming calories, sometimes on a regular basis.
According to a survey out this week, this is the reason why two out of every five people on a diet quit in the first 7 days! Only 1 out of those 5 end up going strong after a month, and just 20% make it to the three-month mark.
Why do so many people have diets that nose-dive? They fail because we concentrate too much on a diet and forget about the lifestyle changes.
When most people feel sugar cravings, they reach for high-fat, high-sugar foods like chocolate.
However, swapping out the junk food for some fruit when you feel like something sugary could give you the sweet hit you need and stop your craving in its tracks.
If you’re a person who enjoys munching on crunchy potato chips who decided to start eating better, cutting your comfort foods cold turkey is not healthy and will only end in failure as you would give in to cravings and start binge eating.
What you could do to satisfy your junk food cravings is to look for healthier alternatives – if you like pasta, opt for whole wheat pasta, if you like french fries, try baked sweet potato fries, and if you can’t give up your bag of potato chips, grab a bag of Banana Joe chips instead.
Not only are Banana Joe chips lower in calories than regular chips, they are packed with fibers that help support your digestive and immune system – all the goodness from fruits with the taste and satisfaction of a crunchy potato chip.
1. Weingarten, H. P. & Elston, D. (1990) The phenomenology of food cravings. Appetite 15:231–246.